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Bombardier Wins Marketing and Communications Award

October 4, 2011 Berlin Transportation,  Press Release

Bombardier PrimoveCity e-mobility solution is honoured for outstanding excellence in public transportation advertising, marketing, and communications

Bombardier Transportation has won a Grand Prize Award for the promotion of its BOMBARDIER PrimoveCity solution in the American Public Transportation Association (APTA) 2011 Annual AdWheel Award competition.

Bombardier’s PrimoveCity contactless power transfer solution addresses the current range and recharging constraints of all types of electric vehicles. Applications include trams, buses, trucks and cars. It is based on BOMBARDIER PRIMOVE technology, which provides wireless, emission-free mobility by charging vehicles without the need for plugs or cables via inductive power transfer from a system in the ground. No other solution provides comparable benefits of dynamic charging, power, flexibility, safety and intermodality.

“Recipients of this esteemed award represent creativity to the highest standards in public transportation marketing and communications,” said APTA President William Millar. “The AdWheel Award recognizes successful delivery of innovative and engaging public transit communications.”

“This award proves the public appeal of our innovative products,” said Jérémie Desjardins, head of the PrimoveCity program at Bombardier Transportation on receiving the award. “The same creativity that guides us in thinking and designing our cutting-edge technology solutions also drives us in promoting them to the public and our customers all over the world.”

Nearly 600 entries competed in this year’s AdWheel Award competition. The awards were presented at a special ceremony on Monday, October 3 in New Orleans, USA, as part of APTA’s 2011 Annual Meeting & EXPO.

To watch Bombardier’s promotional video for PrimoveCity online, follow this link: http://www.youtube.com/watch?v=mg-bW1qX0Gk

About Bombardier Transportation
Bombardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies – built on the four cornerstones of energy, efficiency, economy and ecology – conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany and has a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide. 

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.7 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.

Follow Bombardier Transportation on Twitter @BombardierRail.

Photo: André Navarri, BT President and Chief Operating Officer;  Jérémie Desjardins, Business Leader PRIMOVE and Raymond Bachant, BT President North America, with the Adwheel Grand Prize Award

BOMBARDIER, PrimoveCity, PRIMOVE and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

For information

Benelux, Middle East and North Africa: +49 30 98607 1141

Janet Olthof

Canada: +1 450 441 3007
Marc Laforge

Germany, Austria, Switzerland, Central and Eastern Europe: +49 30 98607 1134
Immo von Fallois

France: +33 6 07 78 95 38
Anne Froger

India: +91 7 838 660 093
Harsh Mehta

Mexico: +52 55 5093 7714
Barbara Corral

Nordic Countries: +46 10 852 5062
Jonny Hedberg

Southern Europe and South America: +35 1 919 693 728
Luis Ramos

UK, Ireland, Australia, New Zealand, other countries: +44 1332 266470
Neil Harvey

USA: +1 450 441 3007
Maryanne Roberts

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