As Senior Vice President, Sales and Marketing, New Aircraft, at Bombardier Aviation, Peter Likoray is responsible for growing sales opportunities and expanding the market and brand positioning of Bombardier’s industry-leading business aircraft.
Mr. Likoray joined Bombardier Business Aircraft as Sales Director, Canada, in 2005. He enjoyed great success in this role and, in 2011, was promoted to Regional Vice President, Sales, Eastern U.S. In 2014, he was named Vice President, Sales, U.S. & Canada, assuming responsibility for all sales activities in North America. In the past 10 years, he has been successful at increasing Bombardier Business Aircraft's market share with the public and private sectors in the U.S. market, introducing new product lines in the Canadian market and expanding Bombardier’s customer base in Canada, Europe and the U.S.
In April 2015, he assumed the role of Senior Vice President, Sales at Bombardier Business Aircraft, and held that position until his current role. His team was accountable for all new and pre-owned business aircraft sales at Bombardier.
With over 25 years of experience within the industry, Mr. Likoray has gained profound knowledge of the aerospace sector, especially aircraft sales. He started his career at Bombardier Amphibious Aircraft in 1990 as a Customer Support Provisioning Analyst and, in 1995, joined that division’s Customer Support team. Two years later, he was promoted to Manager, Spare Parts Sales, where, in addition to sales, he oversaw pricing, divisional spares inventory, warranties, repair and overhaul. In 1998, he joined the Amphibious Aircraft Sales team and held leadership positions of increasing responsibility.
Prior to joining Bombardier, he gained valuable experience through positions he held at Oerlikon Aerospace Inc. as well as at CAE Electronics Ltd.
Mr. Likoray is based at Bombardier Business Aircraft headquarters in Montreal, Canada.