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Bombardier Expands its Latin American Presence with Inauguration of its Regional Sales and Marketing Office in São Paulo

November 6, 2014 Toronto Aerospace,  Press Release

  • Confirms Commercial Aircraft team’s attendance at the ALTA Airline Leaders Forum in Nassau, The Bahamas, November 12-14

Bombardier Commercial Aircraft today celebrated the official opening of its newest Regional Sales and Marketing Office in São Paulo, Brazil as part of its continued focus on regionalizing to be closer to its customers.  Bombardier’s São Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders.

Bombardier also confirmed that it will have strong representation at the ALTA Airline Leaders Forum being held in The Bahamas in mid-November. During the Forum, leaders of Latin American and Caribbean airlines will gather alongside aircraft manufacturers, suppliers, and association focals to discuss industry matters and business.

The São Paulo Regional Sales and Marketing Office

An inauguration ceremony marking the office opening was hosted by Stéphane Larue, Canadian Consul General in São Paulo. Representing Bombardier Commercial Aircraft were Ray Jones, Senior Vice President, Sales, Marketing and Asset Management;  Alex Glock, Regional Vice President, Sales, Latin America, Daniel Fischer, Regional Sales Director and Pablo Bottacchi, Regional Sales Director. The ceremony was also attended by Bombardier customers and suppliers, government officials and media representatives.

“Bombardier’s sales strategy over the last two years has centered around expanding its global reach in the world’s growing markets; in fact, we have more than doubled such locations over the past four years and as such, have seen an increase in sales opportunities and customers as a result,” said Mr. Jones. “Latin America is key to this ongoing strategy and our São Paulo-based sales and marketing team will be even better equipped to anticipate and respond to the needs of their stakeholders in a very competitive marketplace.”

“Latin America’s need for domestic transportation is central to its economic growth plans and aviation is expected to play a central role as the region’s economic growth is expected to be among the highest, at an average of 3.7 per cent over the next 20 years,” said Mr. Glock. “Bombardier’s Commercial Aircraft Market Forecast for the period 2014-2033 predicts deliveries to the region of 1,100 aircraft ranging from 20 to 149 seats, or 8.4 per cent of global demand. We expect that 510 of those aircraft will be in the 20- to 99- seat market, and 590 will be in the 100- to 149-seat market.

“We are well prepared to serve these market segments with the Q400 NextGen turboprop and CRJ regional jets in the smaller category, and our exciting new CSeries mainline jet in the larger category,” added Mr. Glock. “These modern, economical and highly efficient aircraft will be required as many governments in the region intend to invest in new regional aviation infrastructure -- Brazil alone plans to build or improve about 270 regional airports.”

Latin America is sustaining economic growth that is projected to continue with the upcoming 2016 Summer Olympics in Brazil. This major international sporting event is spurring regional growth, including investment in secondary aviation infrastructure, and the development of low fare carriers, providing wider access to affordable air travel.

The new office in São Paulo is located in the neighbourhood of Alto de Pinheiros.

About Bombardier Commercial Aircraft

Bombardier Commercial Aircraft, a business unit of Bombardier Inc., is a world-leading provider of aviation products and offers a complete range of single-aisle, commercial aircraft optimized for        best-in-class efficiency with the highest level of customer service. Bombardier Commercial Aircraft’s product portfolio includes the 80-seat Q400 NextGen turboprop airliner for short- to medium-range markets; the 70- to 100-seat CRJ NextGen aircraft offering optimized regional jet solutions; and the CSeries jetliners -- the world’s newest and most advanced single-aisle, mainline aircraft for the 100- to 149-seat market segment. An extra capacity seating option for the Q400 NextGen turboprop offers up to 86 seats, while a similar option for the CS300 aircraft provides accommodation for up to 160 passengers. 

About Bombardier

Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montreal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indexes.  In the fiscal year ended December 31, 2013, we posted revenues of $18.2 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.

Notes to Editors

Images of CSeries, CRJ NextGen and Q400 NextGen aircraft are posted with this news release at www.bombardier.com. Additional images and videos of are available at cseries.com, crjnextgen.com and q400nextgen.com. B-roll is available at bcamediafootage.com.

Follow @Bombardier_Aero on Twitter to receive the latest news and updates from Bombardier Aerospace.

Bombardier, CRJ, CS300, CSeries, NextGen, Q400 and The Evolution of Mobility are trademarks of Bombardier Inc. or its subsidiaries.

For Information

Marianella de la Barrera

Bombardier Commercial Aircraft

+1 416 375 3030

marianella.delabarrera@aero.bombardier.com

 

www.bombardier.com

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