Strategy

We fulfill our promise to create better ways to move the world through our enterprise strategy – a roadmap that drives our commitment to solve for the world’s ever-growing need for mobility through innovation.

The strategy governs how we run our business and is designed to create both financial and non-financial value for our stakeholders. While it is an ambitious strategy and not without challenges — operational, technological and cultural — it is the right roadmap to be the company that answers some of society’s most pressing mobility challenges – urban congestion, unpredictable fuel prices and environmental uncertainty among them.

Our Growth Strategies

The centerpieces of our strategy are three interrelated growth strategies that help us innovate, partner and operate as a responsible and industry-leading company.  

  • Invest in Leading Mobility Solutions: Over our 70 year history, Bombardier has built an extensive and diverse portfolio of category-defining mobility solutions that set us apart from our competitors. In the face of evolving customer requirements and notwithstanding challenging economic climate, we continue to invest in our business to further improve our position in the marketplace and ensure our continued competitive differentiation.
  • Grow Local Roots in Key Markets: While we continue to deepen our roots in traditional markets, we expect a significant portion of new aircraft and rail transportation delivery demand to come from non-traditional markets over the next 20 years. By strengthening and expanding our global presence we have the opportunity to capture new business, optimize our cost structure and strengthen Bombardier’s global leadership and competitiveness.
  • Achieve Flawless Execution Every Step of the Way: We have the right ingredients in place – with mobility solutions that get better each year, incorporating the latest technologies to maximize performance and sustainability. But when you combine the growing complexity of our products with increasingly diverse customer demands, it makes flawless execution all the more challenging. We must have the right systems in place to rise to this challenge, delivering products on time without compromising quality and safety and doing so in a way that respects our employees and preserves the environment.